Last updated: 7 July 2026
This policy explains how The River Bend (theriverbend.co.uk) collects, uses, and protects information when you visit this site, in line with UK GDPR and the Privacy and Electronic Communications Regulations (PECR).
Who We Are
The River Bend is a UK fishing information website. Questions about this policy or your data can be sent via our Contact page.
What Information We Collect
Analytics data. We use Google Analytics to understand how visitors use the site – pages viewed, time on site, general location (country/region level), and device type. This data is aggregated and does not identify you personally.
Contact form data. If you contact us via the site, we collect the information you provide (name, email address, message content) solely to respond to your enquiry.
Comments. Blog post comments, where enabled, collect the name and email address you choose to provide.
Cookies
Cookies are small text files stored on your device. We use the following categories:
- Strictly necessary cookies – required for the site to function correctly (e.g. security, load balancing). These cannot be switched off.
- Analytics cookies – Google Analytics cookies that help us understand site usage in aggregate. These are only set with your consent.
You can manage or withdraw your cookie consent at any time using the cookie preferences link in the site footer, or by adjusting your browser settings to block or delete cookies.
Affiliate Links
Some pages on this site may contain affiliate links. If you click one and make a purchase, we may earn a commission at no extra cost to you. This does not influence which products or fisheries we choose to write about. See our affiliate disclosure in the site footer for more detail.
Third-Party Services
We use the following third-party services, each with their own privacy policy: Google Analytics (site usage data), and, where applicable, affiliate network tracking (Awin, Webgains, Amazon Associates, or similar) which may set their own cookies when you click an affiliate link.
How Long We Keep Data
Analytics data is retained according to Google Analytics’ standard retention settings. Contact form enquiries are kept only as long as needed to resolve your query, and comment data is retained until you request its removal.
Your Rights
Under UK GDPR, you have the right to access, correct, or request deletion of personal data we hold about you, and to object to or restrict certain processing. To exercise any of these rights, contact us via the Contact page. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data has been mishandled.
Changes to This Policy
We may update this policy from time to time. The “last updated” date at the top of this page reflects the most recent revision.